Planning Your Web Site
Page 6 of 7
- Introduction |
- Consider your needs |
- Consider your audience |
- Consider your audience's needs |
- Decide on the required features |
- Consider the site's appearance
- Work out your budget |
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Consider the site's appearance
Only once you have decided on your objectives, audience and functionality can you begin to think about the site's aesthetics.
Does the site have to reflect any existing marketing materials, such as brochures or packaging? Do you already have a logotype or corporate colour scheme?
One of the best things that you can do for your web designer to ensure you're on the same wavelength is to spend time exploring other sites on the web to get ideas for your own. Write down their URL (web address) and a note or two about what you did or didn't like about the specific site. The designer can then visit the same sites and start to understand whether you like open designs with lots of 'white space', trendy animation, colourful graphics, lots of short pages or a small number of long pages, etc.
Have a think about the sort of qualities that reflect your company or organisation's identity. As a starting point, select a few words from the following list — feel free to add your own:
- fun
- refined
- accessible
- stylish
- solid
- conservative
- light
- bold
- eye-catching
- subtle
- ornate
- cutting-edge
- earthy
- elegant
- functional
- cute
- modern
- traditional
- warm
- funky
- natural
- cool
- casual
- serious
- hi-tech
- simple
- detailed
