Planning Your Web Site
Page 4 of 7
- Introduction |
- Consider your needs |
- Consider your audience |
- Consider your audience's needs
- Decide on the required features |
- Consider the site's appearance |
- Work out your budget |
Printer Friendly Version
PDF Version (77 kb)
Consider your audience's needs
Once you have outlined your target audience, you should consider what they will want from your site, and how they will use it.
For example, is your audience Internet savvy, or will visitors need a bit more guidance? Are they familiar with your organisation, or will you have to go into greater detail about what you do? What information or services are your visitors seeking? What is the easiest and most effective method for your visitors to get information and services? Again, put yourself in their shoes — what are they coming to discover or achieve?
Also, keep in mind that people are busy and have short attention spans, especially online. Keep information simple, clear, concise and relevant.
By now you should have a good idea of your site's objectives, your target audience and their needs. Put these goals in writing — make them SMART:
- Specific
- Measurable
- Achievable
- Realistic
- Timed
and make sure they are close at hand throughout the development process.
