Why Modern Web Standards Can Save You Money
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- Introduction To Web Standards |
- Reduced Development Costs |
- Long-Term Benefits
- Future Benefits |
Printer Friendly VersionLong-Term Benefits
Faster Loading Pages
Pages built using modern techniques tend to load much more quickly, which means they make your site feel much more responsive to visitors. Numerous studies have shown that people react more favourably to sites with fast-loading pages. In the long-term this can translate to increased sales.
Reach A Wider Audience
While most people still use Microsoft's Internet Explorer browser, other browsers such as Firefox, Opera and Safari are rapidly gaining in popularity. Some people are even using PDAs and mobile phones to browse. By building your site to web standards, you can ensure it works in the widest range of browsers possible, thereby maximising your audience.
Lower Hosting & Bandwidth costs
Pages made to web standards tend to be smaller in file size, with styling information being contained in a separate file that is "cached" by the visitor's browser. As a result, popular web sites can benefit from a significant reduction in running costs thanks to lower bandwidth (data transfer) and hosting charges.
Better Search Engine Ranking
Because search engines analyse pages differently to the way humans view them, correctly marked-up pages are normally rewarded with better listings. This is because by separating presentation code from content using CSS, pages contain a much better information/code ratio, making search terms more prominent.
Increased Accessibility
Web standards have been created with accessibility in mind. By making a site accessible to disabled users – a demographic often overlooked by your competitors – you are able to present your site's content to a larger audience and ensure you are in compliance with anti-discrimination legislation.
